Get All Access for $5/mo

Mommy Power: Anushka Sharma Creates Digital Community For Mothers Millet-based children's food brand Slurrp Farm today unveiled 'Yes Moms', a digital-first community of mothers to enable mothers to connect with, learn from, and support one another.

By Kabir Singh Bhandari

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

(L To R) Shauravi Malik (Co-founder - Wholsum Foods), Anushka Sharma (Investor- Wholsum Foods and Bollywood actor) and Meghana Narayan (Co-Founder Wholsum Foods)

Millet-based children's food brand Slurrp Farm today unveiled 'Yes Moms', a digital-first community of mothers to enable mothers to connect with, learn from, and support one another. Yes Moms was launched at a high-decibel event in Mumbai by mother, Bollywood actor, and Slurrp Farm investor, Anushka Sharma. The event saw the presence of over 150 mothers from across the country.

Yes Moms will create a safe space for moms to discover, debate, and engage with each other on topics related to food and nutrition as their children journey through babyhood into childhood and beyond. A panel of nutritionists and pediatricians will also help arm mothers with the right information.

The launch of Yes Moms also coincides with the UN-designated International Year of Millets - the community will provide a platform for mothers to learn more about supergrains like ragi, jowar, amaranth, bajra amongst others. Research has shown that nutricereals like millets go a long way in improving health and nutrition, especially if consumed in the early years of one's life. At the core of Slurrp Farm's brand proposition is to take millets to the center of kids' plates, in a bid to set them up for healthy and happy futures.

Sharma, a long-time advocate of healthy and natural eating shared her experience with mothers present at the event. She said, "I am a mom and it is important for me to be conscious about my daughter's food. I've discovered that the best way is to surround myself with the right allies. My allies are other mothers who are going through the same experiences, creating and trying out new ways to keep their children happy and healthy. 'Yes Moms' is a milestone initiative by Slurrp Farm to enable mothers like myself to connect and share tried and tested tips and tricks. Moreover, it will also educate mothers on the benefits of the super grain millet, a grain I have personally grown up eating. I know the immense value it adds to our overall health and well-being, especially if included in our diets from the early years. I can't wait for mothers across India to discover more about these wonder grains through Yes Moms."

Shauravi Malik and Meghana Narayan, Co-founders of Wholsum Foods, the parent company of Slurrp Farm, said, "As mothers ourselves, we recognize, and greatly emphasize the importance of feeding kids right and also having a support system, in other moms who can relate to your experiences. We're firm believers that only a mom can truly understand and add value to the journey of another. With Yes Moms, it is our endeavour to do just that - give moms like us a platform to learn, help, and support each other, connect on the basis of common experiences around feeding children. Feeding is one of the most intrinsic parts of a mother-child relationship and there's a lot of pressure on getting it just right. We want to drive behaviour change to allow for a healthier, happier future for all children. At the same time, we want to bring back the joy to it by surrounding mothers with a powerful sisterhood. Yes Moms will educate mothers, minimize stress, empower them and just let mealtimes be happy, healthy and yummy."

Founded in 2016, Slurrp Farm aims to provide healthy, yummy and natural snack and mealtime options for young children and their parents.

Kabir Singh Bhandari

Former Senior Assistant Editor

Business News

Homeowners in These 10 States Pay the Most in 'Hidden' Upkeep Costs

Hidden home costs pile on top of mortgage payments.

Business News

New Southwest Airlines Major Investor Wants to Force Out CEO, Slams Company's 'Stubborn Unwillingness to Evolve'

Elliot Investment Management announced a $1.9 billion stake in the Dallas-based Southwest Airlines on Monday and is urging shareholders to vote for new leadership.

Business News

Y Combinator Helped Launch Reddit, Airbnb and Dropbox. Here's What I Learned From Its Free Startup School.

The famed startup accelerator offers a free course on building a business — and answers five pressing questions for founders.

Business News

Elon Musk Threatens to Ban Employees from Using Apple Products, Says Will Lock Devices in 'Cages'

The Tesla founder sounded off on X following Apple's 2024 Worldwide Developer Conference on Monday.

Business News

Apple's AI Has a Catch — And It Could Help Boost Sales

Not every iPhone owner will get to use the new Apple Intelligence.

Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.