Get All Access for $5/mo

Why Phil Mickelson Just Invested in Frozen Yogurt-Making Robots The five-time major champion and his business partner has just signed on to open 30 Reis & Irvy's locations in San Diego.

By Matthew McCreary

Jamie Squire | Getty Images
Phil Mickelson has just invested in Reis & Irvy's frozen yogurt-making robots.

World Golf Hall of Famer Phil Mickelson announced this week that he and his business partner, Steve Loy, have signed a deal to open 30 Reis & Irvy's stores in San Diego. Reis & Irvy's makes custom yogurt orders, but it's less a store and more like a vending machine. The only difference is that a robot puts together your order of different yogurt flavors and toppings while you watch.

It looks like this:

"I'm absolutely thrilled to be part of such transformative industry change," Mickelson told The New York Post about the partnership. "I've pushed boundaries my whole career and that mind-set carries over into the business world."

These ice cream-making robots can be placed in a variety of locations, and they are installed for free by Reis & Irvy's. They are low-maintenance units, with a self-cleaning mechanism and the capability to serve 200 orders before they need to be serviced. Each kiosk is 15 square feet and weighs 1,500 pounds.

Matthew McCreary

Entrepreneur Staff

Associate Editor, Contributed Content

Matthew McCreary is the associate editor for contributed content at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Business News

New Southwest Airlines Major Investor Wants to Force Out CEO, Slams Company's 'Stubborn Unwillingness to Evolve'

Elliot Investment Management announced a $1.9 billion stake in the Dallas-based Southwest Airlines on Monday and is urging shareholders to vote for new leadership.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.