Get All Access for $5/mo

Hey, Small-Business Owner: Do You Shop Local? If you want consumers to shop local, encourage them by shopping locally for your own business.

By Carol Tice Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Hey, Small-Business Owner: Do You Shop Local?If you've been trying to keep shoppers loyal to your small business and out of the big chain stores, you're not alone. Small retailers have been trying to harness the "shop local" movement to hang onto their customers.

But here's a question for every business owner out promoting the advantages of dealing with local merchants: Do you walk that talk?

As I listen to the endless drumbeat of objections to how the big companies operate -- most recently, the flap over Amazon's price-checking app over the holidays -- I wonder how many small-business owners apply their shop-local philosophy to themselves?

Behind the curtain at your store or home business, where do you shop?

Do you use an independent shipping firm to truck your goods? Buy your office supplies from a small independent, or maybe at Staples?

Are you featuring products from small, local manufacturers, or do you buy in bulk from giant corporations?

In my town, I've watched store after store that tries to get by purchasing items in bulk from Costco or other big chains and then reselling them. Inevitably, they go bust. Why? Besides being more expensive, you're not differentiated enough. You're selling the same old stuff. You can bust out of that rut and stock products that are less easily price-compared by investigating local suppliers instead.

One way local businesses can get some real buzz going is to buy local themselves, and to feature how they buy local in their marketing. Several restaurants I patronize do a great job of this, with menus describing the locally raised beef and produce they're using in their dishes, down to what farm it's from.

That's a powerful way to attract shop-local oriented consumers and give them a more compelling reason to visit you. It also lets small businesses support each other directly, and can help build new relationships for marketing.

How often do you shop local for your business? Leave a comment and let us know.

Carol Tice

Owner of Make a Living Writing

Longtime Seattle business writer Carol Tice has written for Entrepreneur, Forbes, Delta Sky and many more. She writes the award-winning Make a Living Writing blog. Her new ebook for Oberlo is Crowdfunding for Entrepreneurs.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Business News

New Southwest Airlines Major Investor Wants to Force Out CEO, Slams Company's 'Stubborn Unwillingness to Evolve'

Elliot Investment Management announced a $1.9 billion stake in the Dallas-based Southwest Airlines on Monday and is urging shareholders to vote for new leadership.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.