Get All Access for $5/mo

How to Add Life-Long Customers by Pursuing That 'Wow' Moment Creating dramatic and memorable moments will help your business stand out.

By Jack Canfield

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Jack Canfield discusses how to create a moment that makes your audience say "wow," which will help you grow your business and improve your relationships.

To create these experiences, keep in mind the helpful acronym, BUMPER.

  • Big. If an event or invention is bigger than usual, this instantly shocks people. Examples of breath-taking size include Mount Everest, the opening ceremony at the Beijing Olympics or the technically spectacular special effects in the movie Avatar.
  • Unexpected/unique. Something that stands out from the norm and towers above and beyond the competition.
  • Memorable. Canfield mentions a few wise words from Maya Angelou, who remarked that though people may forget your words, they will not forget how you made them feel.
  • Positive. Offering a memorable and positive experience, and customers will come back.
  • Extra. By paying attention to your customers and then offering an extra perk or gift, you can increase impact and brand awareness.
  • Relevant. The "wow" moment makes a bigger impact when tied to a person's specific needs.

Click the video to hear more.

Related: How to Overcome Rejection and Move Forward With Your Big Goals

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android device.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Jack Canfield

Why You Should Never Give Up On Your Dreams

Why Jack Canfield's 'Chicken Soup for the Soul' Series Was Originally Rejected

Inspirational Stories to Help You Persevere Through Negativity

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Marketing

5 SEO Hacks to Help You Rank Fast

Discover the best SEO hacks you can use to rank fast and avoid waiting for months to see results.

Starting a Business

Inside the Exclusive Private Club Devoted to Food, Wine and the Arts

Barrett Wissman breaks down the passions and partnerships behind his latest venture Domus Artium Reserve.

Business News

Elon Musk Threatens to Ban Employees from Using Apple Products, Says Will Lock Devices in 'Cages'

The Tesla founder sounded off on X following Apple's 2024 Worldwide Developer Conference on Monday.

Collaboration

Watch Out for These 5 Consequences of Too Much Collaboration

Beware of the collaboration trap! Too much collaboration causes overload, and well-intentioned efforts to have broad collaboration can backfire.

Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.