Get All Access for $5/mo

'Kinky Boots,' Musical Mixing Fetish and Family Business, Leads Tony Nominations The flamboyant new Broadway show about reviving a family shoe business by catering to drag performers today earned 13 Tony nominations.

By Jenna Goudreau

Opinions expressed by Entrepreneur contributors are their own.

Kinky Boots, the new Broadway musical about a drag queen who helps rescue a family business, dominated today's Tony nominations. It racked up 13 nods across categories, including best musical, director and score. With music from pop icon Cyndi Lauper and book by award-winning writer Harvey Feirstein, the production follows protagonist Charlie Price as he tries to save his family business.

While the backdrop of the play might be edgy for some, with its cross-dressing and fetish footwear, its themes will be familiar to many entrepreneurs and business owners. Price, played by best-actor nominated Stark Sands, suddenly inherits his father's floundering shoe factory and must devise a plan to save it from bankruptcy. To turn the factory around, he partnes with a drag queen named Lola to create a successful line of high-heeled boots for drag performers.

Kinky Boots is based on a 2005 British film with the same name and is showing at the Al Hirschfeld Theatre in New York, N.Y.

Related: A Luxury Shoemaker's Surprise Family Business

Jenna Goudreau is a senior editor at Business Insider and oversees the Strategy, Careers, and Your Money sections.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Business Culture

You'll Always Have Anxious Employees if You Don't Follow These 4 Leadership Tactics

Creating a thriving workplace environment hinges on the commitment of company leaders to nurture and inspire their teams.

Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.