Get All Access for $5/mo

Learn How to Write Copy That Sells Increase your sales with the tips from the Step-by-Step Copywriting Secrets.

By Entrepreneur Store Edited by Jason Fell

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Courtney Corlew

The old adage "the pen is mightier than the sword" is especially true when it comes to copywriting. Using the right words with the right tone when you're selling your product can turn leads into sales and turn sales into returning customers.

Great copy is compelling enough to propel a customer into action but subtle enough that you don't particularly notice the writing itself. If you've ever read a product description or an ad and thought, "I have to buy this," you were reading successful copy. If you've ever read an ad and thought, "Wow, this writing is really bad," you've read bad copy.

However, there's a little more to it than that. Successful copywriters know how to find a customer's "pain point," empathize with the customer's struggle and write a can't-lose proposal arguing in favor of your product. If you want to dive into copywriting to increase customer engagement and sales, Step-by-Step Copywriting Secrets is the growth course for you.

You can increase your sales by 300% with this three and a half hour course — that's how effective great copywriting can be. Instructor Eric Campbell started his entrepreneurial path at the tender age of 13, and he grew his business by importing goods from China and selling them through Amazon's competitive Fulfilled By Amazon marketplace. The massive number of goods available through FBA forced Campbell to craft copy that stood out from the crowd, and he shares his secrets for writing fascinating copy in this class.

This course will teach you the key principles to writing outstanding product descriptions that identify a potential customer's needs and sway their buying decision in your favor. Campbell shows you which words influence readers the most and how to use them to your advantage. He also covers copywriting essentials like writing powerful headlines, overcoming writer's block and the secrets of persuasive copy.

Usually, it costs $99 to sign up for Step-by-Step Copywriting Secrets, but right now you can get your company in the black with masterful copywriting for only $15 (84 percent off).

Entrepreneur Store

Entrepreneur Leadership Network® Contributor

Entrepreneur Store

Your one-stop shop for the latest technology, online courses and productivity tools to help your business and personal growth. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Business News

Y Combinator Helped Launch Reddit, Airbnb and Dropbox. Here's What I Learned From Its Free Startup School.

The famed startup accelerator offers a free course on building a business — and answers five pressing questions for founders.