Get All Access for $5/mo

The Billion-Dollar Secrets of Success With Cheerleading's Top Entrepreneur Jeff Webb, the founder and chairman of Varsity Spirit, talks about how he helped to modernize cheerleading and built a business empire worth billions of dollars.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Chances are that you've seen a cheerleading competition, either on a network like ESPN, in movies like Bring it On or in person, but few people understand the evolution of the sport. The founder and chairman of Varsity Spirit, Jeff Webb, discusses his role in growing the sport from its old-fashioned roots to the competitive juggernaut it is today.

Webb and Entrepreneur Network partner David Meltzer cover the importance of adapting to trends in order to stay ahead of the curve, and how Webb was able to create a successful billion-dollar business in cheerleading while empowering youth with leadership skills and a strong sense of community.

Related: How This CEO Built a Fitness Empire of More Than 150 Locations

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

New Southwest Airlines Major Investor Wants to Force Out CEO, Slams Company's 'Stubborn Unwillingness to Evolve'

Elliot Investment Management announced a $1.9 billion stake in the Dallas-based Southwest Airlines on Monday and is urging shareholders to vote for new leadership.