Get All Access for $5/mo

This Suggestive Super Bowl Commercial Takes 'Food Porn' to a New Level With its first-ever ad for the Super Bowl, frozen food company Devour follows a man addicted to 'frozen food porn' and his frustrated wife.

By Entrepreneur Staff

Devour

"My boyfriend is addicted to frozen food porn."

That's the opening line of Devour's first-ever Super Bowl commercial -- or, at least, the 60-second uncensored version. The comedic ad follows a couple's strained relationship in the face of one man's "food porn" addiction, which leads to trust issues, problems in the bedroom and even his girlfriend's discovery of his "hidden stash" of sticky food magazines and used napkins.

Devour, a Kraft Heinz brand launched in 2016, has tested limits in its marketing campaigns from the very start, with a "Food You Want to Fork" tagline and a commercial featuring a boss finding his employee "spanking" his office lunch with a fork.

The company's new ad proved too racy to air in its entirety during the Super Bowl, but Devour has reportedly worked with CBS to agree on a tamer 30-second version. It also launched an accompanying food-porn hotline in the name of satire. Upon dialing 1-83-FOODPORN, you'll hear a sultry woman's voice whisper, "Hey, Saucy ... Are you ready for some oral pleasure?" Pressing different numbers will bring you you to dirty-sounding descriptions of the company's different products, such as Buffalo Chicken Mac & Cheese.

The uncensored version ends with a dejected warning from the man's girlfriend: "This addiction can happen to anyone. It's hard to resist." Devour follows that up with its new tagline: "Never just eat, Devour."

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

New Southwest Airlines Major Investor Wants to Force Out CEO, Slams Company's 'Stubborn Unwillingness to Evolve'

Elliot Investment Management announced a $1.9 billion stake in the Dallas-based Southwest Airlines on Monday and is urging shareholders to vote for new leadership.