Get All Access for $5/mo

Where Back-to-School Shopping Dollars Are Going (Infographic) A new survey examines what parents are shopping for and where and how much they plan to spend.

By Kathleen Davis

Opinions expressed by Entrepreneur contributors are their own.

It's that time of the year again.While summer vacations may still be in full swing, retailers are gearing up for back-to-school shopping.

According to a July 2013 survey of over 1,000 consumers conducted by consulting firm Deloitte, both parents and kids get most of their back-to-school shopping ideas from word of mouth. And despite the fact that more respondents are searching online -- 36 percent in 2013, up from 24 percent the year before -- discount and department stores are still overwhelmingly the top shopping destinations.

Check out the infographic below for more of the survey results, including the three most popular items and what role smartphones are playing in shopping decisions.

Click to Enlarge+

Where Back-to-School Shopping Dollars Are Going (Infographic)

Kathleen Davis is the former associate editor at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Business News

Y Combinator Helped Launch Reddit, Airbnb and Dropbox. Here's What I Learned From Its Free Startup School.

The famed startup accelerator offers a free course on building a business — and answers five pressing questions for founders.