Get All Access for $5/mo

Why You Need a Marketing Plan With your growth strategy in mind, a marketing plan can help your mission.

By Nina Zipkin

On the way to success, a comprehensive strategy is key, and one of the first things on a savvy CEO's list is building a marketing plan.

The plan should focus on the coming year and the specific campaigns you hope to roll out. Be aware that things can change quickly, but remember, having a plan that needs to be revised will serve you far better than not having a plan at all. But make sure it stays private – it's imperative to keep your ideas out of the hands of competitors.

Related: This Is How You Come Up With Marketing Goals

Take the annual writing of a marketing plan as an opportunity to share your vision of the company with your employees. It will give them a context of the company's progress and in turn will give them an added investment. Input from your team is crucial and having a plan to refer back to can be invaluable for a new employee looking for ways make an impact.

And ultimately, reviewing your marketing plans will allow you to reflect on your big picture goals and chart your company's growth.

For more advice watch the video above.

Related: How to Create a Marketing Plan

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Marketing

5 SEO Hacks to Help You Rank Fast

Discover the best SEO hacks you can use to rank fast and avoid waiting for months to see results.

Starting a Business

Inside the Exclusive Private Club Devoted to Food, Wine and the Arts

Barrett Wissman breaks down the passions and partnerships behind his latest venture Domus Artium Reserve.

Business News

Elon Musk Threatens to Ban Employees from Using Apple Products, Says Will Lock Devices in 'Cages'

The Tesla founder sounded off on X following Apple's 2024 Worldwide Developer Conference on Monday.

Collaboration

Watch Out for These 5 Consequences of Too Much Collaboration

Beware of the collaboration trap! Too much collaboration causes overload, and well-intentioned efforts to have broad collaboration can backfire.

Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.