Get All Access for $5/mo

Artisanal Mayonnaise Shop Satirized on SNL Releases a New, Parody-Inspired Flavor When comedian Kevin Hart mentioned garlic-truffle mayo in an SNL skit parodying modern Bushwick, Empire Mayonnaise decided to make his Brooklyn dream a reality.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

Empire Mayonnaise Company via Facebook

When you're talking about artisanal mayonnaise in Brooklyn, sometimes the jokes write themselves.

One of the highlights of Kevin Hart's Saturday Night Live episode last weekend was a skit satirizing the modern state of the rapidly gentrifying Brooklyn, N.Y., neighborhood Bushwick. The skit begins with a The Wire-style shot of three guys hanging out on a corner and ends with a bougie bonanza of dog sweaters, spin class and artisanal mayonnaise.

Brooklyn residents might recognize the shop selling $8 mayonnaise as the storefront of Empire Mayonnaise, an upscale mayo company that charges up to $10 for jars of mayo. While the company sells flavors such as Sriracha and Ghost Pepper Mayo, it did not sell Garlic Truffle, Kevin Hart's character's flavor of choice – until now.

Related: This Mega-Funded Startup Wants to Forget the Chicken and Redefine the Egg


The Garlic Truffle flavor will likely only be offered for a short limited edition run, says Empire Mayonnaise co-founder Elizabeth Valleau, as the company already sells two garlic flavors and a best-selling white truffle flavor. The upscale mayo business has embraced the parody, which brought an influx of customers.

"Our business is primarily wholesale but we have had quite the infusion of curious walk-ins and emails!" Valleau says.

You've got to appreciate a company that can take a joke – no matter how much they charge for their mayo.

Related: These Siblings Are Cooking Up America's First Meatless Butcher Shop

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

New Southwest Airlines Major Investor Wants to Force Out CEO, Slams Company's 'Stubborn Unwillingness to Evolve'

Elliot Investment Management announced a $1.9 billion stake in the Dallas-based Southwest Airlines on Monday and is urging shareholders to vote for new leadership.