Get All Access for $5/mo

Be Purpose Driven Actor/Producer and founder of The Honest Company Jessica Alba encourages businesses to include giving back in their business models.

By Entrepreneur Staff

Jessica Alba doesn't just talk about wanting to help others, she included giving to those in need within The Honest Company's business model. And she encourages other business owners to do the same. "You can take a percentage of sales and embed that in your business model," she explains. "And you can say, "We are going to stand for this.'" Jessica says she got some pushback from her initial investors and was asked to take this charitable component off the table. "Instead of meeting them with anger or frustration, I met them with, "Let's just try it," she explains. "And if it doesn't work, we can always pivot." It was a way to buy time and test out her plan, which in the end worked and became a signature pillar of what The Honest Company is all about.

Entrepreneur Small Business Tips is brought to you by The UPS Store. Every ing for small business, all in one place.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Y Combinator Helped Launch Reddit, Airbnb and Dropbox. Here's What I Learned From Its Free Startup School.

The famed startup accelerator offers a free course on building a business — and answers five pressing questions for founders.