Get All Access for $5/mo

How a Simple Funnel Helped This Entrepreneur Build a 7-Figure Business At 40-weeks pregnant, she recorded a webinar and posted it to Facebook ... here's how it made all the difference.

By Emily Richett

Opinions expressed by Entrepreneur contributors are their own.

Annie Grace is an entrepreneur, mom and author of This Naked Mind, a book and movement that has helped thousands of people quit drinking and live better lives.

At the annual Funnel Hacking Live Conference hosted by Clickfunnels, Emily Richett sits down with Grace to learn more about how she created a seven-figure business that has impacted thousands.

What makes Grace's business so unique is that she not only created a new solution for people dealing with alcohol addiction or challenges, but she also combats the stigma that accompanies alcoholism and recovery. Her 30-day, live Alcohol Experiment is a popular challenge that helps people change the way they think about drinking.

In the beginning, Grace's clients were having amazing results, but she had a hard time marketing her book and courses.

"The people I was putting through the course were having phenomenal results," Grace says, "like nothing I've ever seen, lives changing all the time, but I couldn't get more people in it."

It wasn't until she went all in on the concept of a funnel at Funnel Hacking Live in 2017 that she was able to crack the code. At 40-weeks pregnant, she recorded a webinar and posted it to Facebook. She quickly found herself facing a new problem: serving hundreds of customers that were now flooding into her program.

Two years later, she's earned the Clickfunnels' 2-Comma Award for reaching more than $1 million in revenue for her funnel.

"Now we're in a situation where all we're thinking about is how to change the world with this movement and how to make this something that really changes how America talks about alcohol, and globally how we talk about alcohol," Grace says. "That just wouldn't be possible if that financial piece hadn't come into play … With that funnel, I was able to get so many people in, so many lives changed."

Emily Richett

Entrepreneur Network Partner

Emily Richett is the founder of HAPPY PR, a public relations and marketing firm that works with fast-growth businesses and leading B2C brands. She is the host of The Amplify Show, a podcast and video series that features inspiring thought leaders and game changing entrepreneurs. You can connect with her at emilyrichett.com or gethappypr.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Emily Richett

How to Leverage Online Communities to Grow Your Business

How This Entrepreneur Scaled His Business With Purpose

3 Content Strategies to Skyrocket Your Revenue

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Business News

Y Combinator Helped Launch Reddit, Airbnb and Dropbox. Here's What I Learned From Its Free Startup School.

The famed startup accelerator offers a free course on building a business — and answers five pressing questions for founders.