Get All Access for $5/mo

HTC Co-Founder Cher Wang to Take Some Duties From CEO Chairwoman Wang will assume more day-to-day operational duties as the company focuses on regaining market share.

By Lyneka Little

Opinions expressed by Entrepreneur contributors are their own.

A workload shift at HTC will increase the duties of co-founder and chairwoman Cher Wang as the company focuses on regaining market share.

Wang will take on operational duties for the Taiwanese smartphone maker, and CEO Peter Chou will lessen his load at the company to focus on innovation, according to the Financial Times.

In what is being touted as a temporary move, Wang will expand her day-to-day presence from two to six days a week to work on sales, marketing and supplier relationships, according to the FT. Chou, who has served as the company's CEO for nearly a decade, will concentrate on product development.

"I have become very focused in the past couple of months. Before that I was too busy," Chou told the FT. "I took on too many things. I need to be more focused on innovation and [the] product portfolio."

Related: HTC's Cher Wang on Innovation and the 'It' Product

It's been a rocky period for the company. In October, the smartphone and tablet maker reported a bigger than expected quarterly loss. It was the first quarterly loss for the company since going public. Some wondered if Chou would stick around but, in June, he reportedly said he had no plans to leave HTC.

Earlier this year, the company introduced the HTC One, a smartphone expected to be a competitor to Apple and Samsung mobile devices, but failed to make a huge dent in the market.

Last year, Wang spoke to Entrepreneur.com about staying ahead of trends. "We must always keep an eye on our environment, to keep track of what changes are happening in technology, in infrastructure, in markets, in how people across the world are living their lives, working and communicating. We need to anticipate these trends and innovate to meet them. Within HTC, hundreds of ideas are tested and discarded to find those rare ideas that define the HTC user experience," she said.

Is a freelance writer in New York. She's written about personal finance and small business for such publications as The Wall Street Journal, MainStreet.com, Walletpop.com, People magazine. She also works as a freelance producer covering money at ABCNews.com. Little attended Howard University where she studied journalism. She loves drinking wine and tweeting, preferably at the same time. Follow Little on Twitter @Lyneka.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Business News

Y Combinator Helped Launch Reddit, Airbnb and Dropbox. Here's What I Learned From Its Free Startup School.

The famed startup accelerator offers a free course on building a business — and answers five pressing questions for founders.