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How to Incorporate Artificial Intelligence Into Your Business Venture Steve Guggenheimer, Corporate Vice President of AI and ISV Engagement at Microsoft, gives an in-depth look at the role of artificial intelligence in business today.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Steve Guggenheimer, Corporate Vice President of AI and ISV Engagement at Microsoft, shares his thoughts on the role of ethics when working on artificial intelligence (AI) projects, the importance of avoiding biases in data and how the Microsoft team works to stimulate conversations about the ethical principles behind the technology's use.

Steve and host David Meltzer discuss the current barriers to monetizing AI, whether or not entrepreneurs should incorporate AI into their businesses, and the characteristics they look for when looking to add team members. "Guggs" also talks about his favorite technology being used in sports today and the work that he does with the Guggenheimer Family Foundation.

Related: Why It's Okay to Be Vulnerable as a Leader

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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