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How to Optimize Your Videos for YouTube's Ranking Algorithms Keep your viewers engaged and keep your video near the top of a YouTube search list.

By Salma Jafri Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Did you know YouTube values watch time (the amount of time your audience watches a video) in their ranking algorithms? So, by keeping your audience captivated for five, 10 or 15 minutes at a time, you can gain an advantage over competitors making shorter videos.

In this video, Entrepreneur Network partner Salma Jafri explains why it's important to improve your videos' watch time and how to do it. Use her storyboard and timeline strategies to build out a fuller video experience, keep your audience's attention and improve your YouTube rank.

Watch the video to learn her tricks of the trade.

Watch more YouTube videos from Salma Jafri on her channel.

Related: Tips to Finding Great Ideas for Video Content

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon Fire, Roku and Apple TV.
Salma Jafri

Content Marketing Consultant for Entrepreneurs

Salma Jafri is the host of Content Marketing Tips, a weekly vlog and blog on how women entrepreneurs can market authentically to their audience by using their natural strengths. Grab her free cheat sheet: 25 Free and Feel-Good Ways to Authentically Promote Your Content.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Salma Jafri

How Creating YouTube Videos Helped This Natural Introvert Overcome Anxiety and Depression

How to Get People Through the Door at Your First Event

Why You Shouldn't Repurpose Your Live Videos on YouTube

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