Get All Access for $5/mo

Naming Contest May Christen This $300 Million Ship 'Boaty McBoatface' Be careful what you ask the Internet.

By Entrepreneur Staff

NERC

Asking the good people of social media for help with your brand doesn't always go so swimmingly, as England's Natural Environment Research Council most recently learned.

NERC opened a social-media call for name suggestions for its new icebreaker, which has been called the biggest and most technologically advanced British research vessel ever built. According to CNN, NERC asked for names that were inspirational, possibly evoking a great historical figure or a landmark. While it got some suggestions along those lines, take a look at the latest poll results from its Twitter account:

PR disaster or greatest name ever? We're siding with the latter. Watch the video below to see what the ship will be tasked with, then go ahead and put the power of your click behind whichever name, well, floats your boat.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Most Popular

See all
Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

By Amanda Breen
Business News

New Southwest Airlines Major Investor Wants to Force Out CEO, Slams Company's 'Stubborn Unwillingness to Evolve'

Elliot Investment Management announced a $1.9 billion stake in the Dallas-based Southwest Airlines on Monday and is urging shareholders to vote for new leadership.

By Emily Rella
Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.

By Alex Goryachev
Business News

Elon Musk Threatens to Ban Employees from Using Apple Products, Says Will Lock Devices in 'Cages'

The Tesla founder sounded off on X following Apple's 2024 Worldwide Developer Conference on Monday.

By Emily Rella
Business News

Apple's AI Has a Catch — And It Could Help Boost Sales

Not every iPhone owner will get to use the new Apple Intelligence.

By Sherin Shibu
Business News

Y Combinator Helped Launch Reddit, Airbnb and Dropbox. Here's What I Learned From Its Free Startup School.

The famed startup accelerator offers a free course on building a business — and answers five pressing questions for founders.

By Sherin Shibu