Get All Access for $5/mo

People Want the Snapchat Spectacles So Bad They'll Stand in the Cold for Hours in Midtown NYC The new device costs $130 and records 10-second videos.

By Stephen J. Bronner Edited by Dan Bova

Stephen J. Bronner

Forgoing the snazzy vending machines it's been placing in locations around California, Snap has opened a pop-up shop in New York City to sell Spectacles, $130 sunglasses that record 10-second videos.

It was 38 degrees this morning, and when I arrived at the shop on 59th Street and 5th Avenue (around the corner from an Apple Store), there was a line down the block. Someone even recorded the action via Spectacles.

Image credit: Stephen J. Bronner

Related: Snap's Youthful Founders Show No Fear in Race to IPO

Of course, the line was shorter than Monday's (but the day had just begun).

Image credit: Stephen J. Bronner
Some of the people on the line were professional "waiters" (yes, really). I spoke to three individuals who have been waiting since the early hours of the day. The first was Hugh Jackman.

Here are Chris Lyons and Ryan Edelstein.

New Yorkers rushed to use their Spectacles -- even when they didn't have much yet to record.

It may take some time until New Yorkers create a truly entertaining video, such as this one from a San Francisco resident:

Stephen J. Bronner

Entrepreneur Staff

News Director

Stephen J. Bronner writes mostly about packaged foods. His weekly column is The Digest. He is very much on top of his email.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Leadership

Overnight Success as a Startup Is Unrealistic — Embrace the Uncertainty and Try This Instead.

The startup norm of "move fast and break things" is short-sighted. Here is why being patient will serve your business in the long run.

Travel

Reduce Business and Personal Airfare Costs by Saving Big with Matt's Flights

This week only, you can get a lifetime subscription for just $80.

Health & Wellness

90% of Execs Say Providing Employee Health Benefits Will Be Unsustainable By 2030 — Here's One Solution Businesses Need to Consider

Healthcare navigation is something that employers and employees can't afford to go without. Here's why.

Money & Finance

How Top Financial Leaders Excel with Increasing Responsibilities

Hear from CFO Leadership Council founder and president Jack McCullough for tactical lessons from some of the world's best CFOs.

Fundraising

Getting Funding as a Minority-Owned Business Shouldn't Be a Far-Fetched Dream. Here's How This CEO is Making Public Capital More Available to All.

Historically, minority-owned businesses have faced barriers that limit their access to public capital and other necessary financial resources essential for scaling operations, innovating products, and expanding into new markets. It shouldn't be this way — raising public capital should be accessible for all, not just a privileged few.