Get All Access for $5/mo

5 Important Steps for Clarifying and Communicating Your Company's Values The author of the 'Chicken Soup for the Soul' series shares a few steps of how your business can distinguish itself.

By Jack Canfield

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Jack Canfield mentions that he personally stands for helping others transform and support those boldly living their life mission. When defining what you stand for, make sure you are aligning these values with what you consider yourself an expert in -- not simply your job or to coincide with the classes you are hoping to sell.

Canfield recommends setting a strong viewpoint versus mulling over every tiny font and color detail of your company's logo. He also says you should create a long-term marketing plan that spans several months around those viewpoints. That way, you can have confidence about communicating your vision to others.

Click the video to hear more.

Related: What This One Universal Principle Can Teach You About Becoming a Millionaire

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Jack Canfield

Why You Should Never Give Up On Your Dreams

Why Jack Canfield's 'Chicken Soup for the Soul' Series Was Originally Rejected

Inspirational Stories to Help You Persevere Through Negativity

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Making a Change

Learn All of Rosetta Stone's Languages for $152

A lifetime subscription is nearly $250 off for a limited time.

Leadership

How His Personal Battle With Cancer Inspired This Founder's Solution for Patient Care

On this episode of "The Founder CEO," Michael O'Neil, founder and CEO of GetWellNetwork, discusses his inspiring journey as a leader and the transformative role of AI in healthcare.

Marketing

5 SEO Hacks to Help You Rank Fast

Discover the best SEO hacks you can use to rank fast and avoid waiting for months to see results.

Business News

Homeowners in These 10 States Pay the Most in 'Hidden' Upkeep Costs

Hidden home costs pile on top of mortgage payments.

Starting a Business

Inside the Exclusive Private Club Devoted to Food, Wine and the Arts

Barrett Wissman breaks down the passions and partnerships behind his latest venture Domus Artium Reserve.