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How This Founder Started Her Apron Empire With $300 Hedley & Bennett founder Ellen Bennett sat down with Jen Hacker in Hawaii to talk entrepreneurship and building her brand.

By Jen A. Miller Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Established in 2012, Hedley & Bennett was born to inspire a sense of dignity and pride in the kitchen. Founder and designer Ellen Bennett recognized a recurring pattern in drab kitchen workwear: bland, generic and essentially disposable uniforms that were completely uninspiring.

Her roots in the kitchen created the vision to make people feel as amazing as the food they prepared. Through the community of culinary professionals, our aprons have turned into a nationwide movement.

Hedley & Bennett is now the leading designer of aprons and chefware, constructing garments specifically for the makers of the world.

Watch more videos from the folks at Toast Meets Jam on their YouTube channel here.

Related: How This Clothing Entrepreneur Engages With Customers as His Brands Grow

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Jen A. Miller

Entrepreneur Network Contributor

Jen Miller is a brand marketing consultant and content creator who specializes in strategic brand planning, content marketing and social media strategy. Her newest course Brand Camp is a training program that teaches women how to turn their passions into profitable brands.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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