Ending Soon! Save 33% on All Access

Americans Making More Than $100,000 a Year Are 'Getting Into Trouble' With This Popular Personal Finance Habit "Buy Now, Pay Later" (BNPL) is gaining steam.

By Amanda Breen

Key Takeaways

  • BNPL options offered by companies such as Affirm, Afterpay and Klarna allow for purchases to be paid in installments.
  • A study found that nearly 46% of high-income consumers — those earning over $100,000 a year — use BNPL plans.

As the holiday season winds down, many American consumers are turning to Buy Now, Pay Later (BNPL) options to alleviate the pressure of gift-giving amidst increasing credit card debts and surging inflation.

BNPL options offered by companies such as Affirm, Afterpay and Klarna allow for purchases to be paid in installments, often in six-week interest-free payments — but it's not without drawbacks, especially for users who overextend their budgets, Fox Business reported.

Related: Retailers Are Going to Shatter Discount Records This Holiday Season — But You'll Have to Shop the Right Way to Cash In

Americans are saddled with a record-breaking $1 trillion in credit card debt, per CNBC.

And point-of-sale lenders are cashing in: Affirm shares have spiked more than 400% this year, outpacing all U.S. tech companies worth $5 billion or more, NBC New York reported.

Ted Rossman, a senior industry analyst at Bankrate.com, told Fox that BNPL is a form of debt with inherent risks, including potential interest rates as high as 30% APR. "Sometimes I hear of people getting into trouble with BNPL plans because they trick themselves into thinking they're spending less than they really are," he said, noting that the plans can also complicate returns and refunds.

However, it's not millennials, Gen Z or low-income consumers who are most likely to use these plans, according to a PYMNTS Intelligence research study.

The study found that nearly 46% of high-income consumers — defined as those making more than $100,000 annually — have used store card installment plans in the last 12 months before being surveyed, on average using the plans twice during that period.

Related: PayPal Co-Founder's Newest Startup Raises $100 Million to Reinvent Credit

All consumers should read the fine print of BNPL services carefully, understanding the length of the loan and interest rate, Rossman told Fox.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

TikTok Reportedly Laid Off a 'Large Percentage' of Employees as the App's Fate in the U.S. Remains Unclear

Laid-off TikTok employees were notified Wednesday night through Thursday morning.

Personal Finance

This Investment Bundle Includes a Trading Course and Stock Screener Tool for $150

Approach the stock market with an increased understanding.

Business News

Four Seasons Orlando Responds to Viral TikTok: 'There's Something Here For All Ages'

The video has amassed over 45.4 million views on TikTok.

Growing a Business

5 Strategies to Know As You Scale Your Business

Scaling a service-based company requires a comprehensive approach that goes beyond simply increasing revenue. It requires careful planning, strategic decision-making and a deep understanding of market dynamics.

Growing a Business

The Right Way to Ask Someone for a Million Dollars, According to a Fundraiser Who Does It For a Living

No matter what you're raising money for, Wanda Urbanskia says, the same basic rules apply.