Ending Soon! Save 33% on All Access

From Rides to Eats, Uber Launches New Food-Delivery Service The ride-hailing tech company that has been growing at astronomical rates around the world is promising 10-minute food delivery in New York City and Chicago.

By Catherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

Uber Blog

Uber is the Goliath that has been blanketing the earth with its goal to be your ride everywhere at all times. Now it wants to bring you your lunch, too. Not only that, but it says your food will arrive in just 10 minutes.

The San Francisco tech giant, which has been valued at $40 billion, launched a program in New York City and Chicago today that allows users to request a meal be brought to them from a local restaurant. The program, called UberEATS, was piloted in Los Angeles and Barcelona and will continue to operate in those cities. In Los Angeles, the pilot program was called UberFRESH.

Related: Uber Raises $1.2 Billion in New Funding Based on a $40 Billion Valuation

In cities where the service is offered, a Uber customer will have the option to toggle over to "EATS" in the app. Drop the pin on your location, hit "View Menu" and you will see what sort of options are available for delivery. Menus rotate every day, according to a blog post from Uber announcing the news.

Lunch options -- which are available from 11 a.m. to 2 p.m. -- go for between $9 and $15. There is a delivery fee of $4, regardless of how many lunches you order at once. Delivery is curbside, so you'll have to meet the driver outside.

Related: Uber Competitor Gett Adds New Delivery Categories in 32 Cities Around the World

Uber's claim to get you your meal within 10 minutes is a bold one for sure. Anyone who lives or works in Manhattan, for instance, knows how easy it is to get snarled in noontime New York City traffic.

Uber's announcement lands it squarely in the crosshairs of a bevy of other delivery-service news. London-based transportation company Gett announced today that it will be rolling out delivery services starting in July across all 32 of it's international cities from New York to Moscow. Maple, a newly launched food startup backed by culinary heavyweight David Chang, says that by owning the entire food process from kitchen to bike messenger, it can deliver high-quality food quickly and have it arrive hot and fresh.

Related: Food Startup Takes Delivery Logistics to a New Level

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Career

Is Consumer Services a Good Career Path for 2024? Here's the Verdict

Consumer services is a broad field with a variety of benefits and drawbacks. Here's what you should consider before choosing it as a career path.

Business Ideas

87 Service Business Ideas to Start Today

Get started in this growing industry, with options that range from IT consulting to childcare.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.