Get All Access for $5/mo

Google Hopes Traditional Passwords Will Eventually Be 'Obsolete.' Here's What It's Using Instead. The tech giant announced it will begin offering "passkeys" as a default option instead of passwords.

By Madeline Garfinkle

Opinions expressed by Entrepreneur contributors are their own.

Google announced on Tuesday it's hoping to make entering passwords a thing of the past with more widespread adoption of its "passkey" feature, which launched earlier this year.

"We'll continue encouraging the industry to make the pivot to passkeys — making passwords a rarity, and eventually obsolete," the company wrote in the release.

To use passkeys, users employ a fingerprint, face scan, or PIN to unlock a device, a system that the company says is "40% faster than passwords."

Google emphasized that passkeys are phishing-resistant and employ specific cryptography that ensures they are secure.

Still, the company recognizes that new technologies take time to become mainstream, and making passkeys a default setting won't happen overnight. Traditional passwords "may be around for a little while," the release added, so users will still have the option to use a password for signing in if they wish. Users can also opt out of passkeys by disabling the "Skip password when possible" feature in their settings.

Other tech giants such as Uber and eBay have already implemented passkey options for users on their platforms. Apple also began offering passkeys with the launch of iOS 16, which allows users to ditch traditional passwords instead of passkeys across apps and linked accounts on iCloud.

Madeline Garfinkle

News Writer

Madeline Garfinkle is a News Writer at Entrepreneur.com. She is a graduate from Syracuse University, and received an MFA from Columbia University. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

Business News

Amazon Has a Blank Book Problem: Buyers Report Receiving Fakes of Bestselling UFO Book

The book looked fine on the outside, but the inside was out-of-this-world.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Paramount Leadership Alludes to Layoffs If Merger Does Not Go Through

Paramount is awaiting approval on its merger with Skydance Media from majority shareholder Shari Redstone.

Marketing

6 SEO Tips to Help You Rank in the New Era of Quality Content

What is the best SEO strategy after Google's March 2024 core update? Here's what you need to know.