Remember Birthdays A good piece of advice for any marketer is to record the birth dates of all your customers.
With the birth dates of your customers, you can send a specialgreeting from you or your company either the week before or theweek of their birthday. You may want to offer a special birthdaydiscount--$10 off any purchase or 15 percent off all purchases thatday. Sentimentality earns you brownie points--and that translatesinto sales!
Excerpted from 303 Marketing Tips: Guaranteed To Boost YourBusiness
