Ending Soon! Save 33% on All Access

The Top 150 New and Emerging Franchise Brands of 2023 These brands are fresh, new, innovative, and looking for forward-thinkers just like you.

By Tracy Stapp Herold

This story appears in the May 2023 issue of Entrepreneur. Subscribe »

Deivision | Stock.Adobe.com

Do you like getting somewhere first? Introducing new things to the world? Then you'll love this list — because we've rounded up the strongest emerging franchises in the industry, all of which are looking for franchisees to join them on a big new adventure.

Related: Emerging Brands Fuel Consistent Growth in the Franchising Industry

There are a lot of interesting brands to choose from. Some offer spins on already well-represented categories, such as fitness, real estate, hamburgers, and lawn care. Others work to create entirely new concepts like iced-tea drive-thrus, clear kayak tours, mental health clinics, and dog wellness services. What you're seeing represents a wave of new energy in the franchise space, as founders realize that franchising can help their brands grow quickly and efficiently. It's why, of the more than 1,000 brands that applied to be on our annual Franchise 500 list last year, 360 of them had only been franchising for five years or less! That's a lot of newness.

Related: 2023 Fastest-Growing Franchises Ranking

Whatever your taste, if you're interested in getting in on the ground floor of a young franchise opportunity, there's something in franchising for you — and it's why we made this list. Keep in mind, though, that this list is not intended as an endorsement of any particular business. Our list can serve as a great jumping-off point, but it's essential that you also do your due diligence when researching franchise opportunities. That should include consulting with an attorney and an accountant, reading the company's legal documents, and talking to franchisees about their experiences.

Tracy Stapp Herold

Entrepreneur Staff

Tracy Stapp Herold is the special projects editor at Entrepreneur magazine. She works on franchise and business opportunity stories and listings, including the annual Franchise 500.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Career

Is Consumer Services a Good Career Path for 2024? Here's the Verdict

Consumer services is a broad field with a variety of benefits and drawbacks. Here's what you should consider before choosing it as a career path.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Business Ideas

87 Service Business Ideas to Start Today

Get started in this growing industry, with options that range from IT consulting to childcare.