Book of the Week: 'The Direct Mail Revolution' Create direct-mail marketing campaigns that can earn you an ROI as high as 1,300 percent.

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In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares the strategies that can transform your business, win you more customers and earn more profits. Whether you're new to direct mail or you've had no luck earning sales from a mailbox, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. You'll learn how to:

• Increase your response rates with the six characteristics of irresistible offers.
• Track and test key ingredients of your direct -mail campaign.
• Gain leads and sales with the "magic words" of direct-response copy.
• Avoid the most common snail-mail mistakes that will get your marketing ignored.

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