How Sales Tactics Have Changed Since the '90s Sales tactics have been evolving, and modern technology has only made sales more complex.
By Brian Tracy
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In this video, Entrepreneur Network partner Brian Tracy talks about some tips to make digital sales. Tracy recommends taking some of your strategies of the past -- such as having solid people person skills -- and translating them to today's modern technology.
Make sure you have a solid website design and structure. Many customers will find your offerings digitally, including by searching "near me." Eventually, they might make a visit to one of these nearby locations found through the internet. This phenomenon is called "click-to-brick." So, if you're a brick-and-mortar store, you should work on becoming readily accessible online.
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Related: Are Your Goals Too Small? Here's How to Know.
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