Ending Soon! Save 33% on All Access

The Simple Thing Science Says You Can Do to Seem More Likable A new study finds that this gesture makes you appear approachable.

Westend61 | Getty Images

So much about successful entrepreneurship is about building rapport, whether it's with investors or prospective employees. A new study from Hokkaido University and Yamagata University in Japan has found that something as simple as nodding can actually boost your likability in a significant way.

The researchers showed 49 Japanese men and women a series of short video clips of computer-generated women nodding, shaking their heads or staying still. The study participants were then asked to rate the computer-generated figures on attractiveness, likeability and approachability from a scale of 0 to 100.

Related: Build Trust with Anyone Using These 10 Proven Strategies

They found that the act of nodding improved the study participants perception of a person's subjective likability by 30 percent and a person's approachability by 40 percent. The researchers noted that the head shaking motion did not affect their participants ratings for approachability and likability.

"Our study also demonstrated that nodding primarily increased likability attributable to personality traits, rather than to physical appearance," Hokkaido University Associate Professor Jun-ichiro Kawahara said in a summary of the findings.

Related: Science Says This Simple Strategy Can Boost Your Brain Power

However, he clarified that more research needed to be done in this area, since the computer-generated images were all of women. "Further study involving male figures, real faces and observers from different cultural backgrounds, is needed to apply these findings to real-world situations," Kawahara explained.

What do you think of this study? Let us know in the comments.

Related video: 3 Steps to Finding a Great Mentor

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

A University Awarded a Student $10,000 for His AI Tool — Then Suspended Him for Using It, According to a New Lawsuit

Emory University awarded the AI study aid the $10,000 grand prize in an entrepreneurial pitch competition last year.

Side Hustle

This Young Professional Left Her Job in Finance After Her Remote Side Hustle Took Off and Made $65,000: 'My Idea Solves a Universal Problem'

Ruta Drungilaite got creative during the pandemic lockdowns — and stumbled upon a lucrative business opportunity.

Marketing

5 Types of Digital Content That Attract Warm, Ready-to-Buy Prospects (No Matter the Industry)

Learn about five types of content that will transform your warm audiences into customers!

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Leadership

20 Things Emotionally Intelligent People Don't Say

People with emotional intelligence tend to avoid certain phrases that can negatively impact their relationships.

Business Culture

How To Keep an Entrepreneurial Spirit Alive in Your Small Business

These three tips will help you keep the spark for entrepreneurship that leads to long-term business success