Ending Soon! Save 33% on All Access

Want Better Email Conversion Rates? Try These 7 Tips. (Infographic) While every business is going to have a different audience and there isn't a single email solution that will work for everyone, this data is great to use as a starting point for your own testing.

By Jonathan Long

Opinions expressed by Entrepreneur contributors are their own.

FirmBee | Pixabay

Email marketing can deliver tremendous results when it is done correctly. It is one of the most effective forms of online marketing -- and that isn't going to change anytime soon.

Are your email campaigns performing as well as they could be?

Related: 5 Do's and Don'ts For Creating Effective Email Lists

My company teamed up with HubSpot to create the infographic below, using the data from the 2014 Science of Email Report. The data will give you a good idea of how your recipients are reading your email, filtering your email and why they are unsubscribing from your list. The data also uncovers the email clients and devices that are the most popular.

While every business is going to have a different audience and there isn't a single email solution that will work for everyone, this data is great to use as a starting point for your own testing.

Click to Enlarge

Want Better Email Conversion Rates? Try These 7 Tips. (Infographic)

Related: Here Are 6 Data-Backed Tricks for Getting Your Sales Emails Opened

Jonathan Long

Founder, Uber Brands

Jonathan Long is the founder of Uber Brands, a brand-development agency focusing on ecommerce.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Business Ideas

87 Service Business Ideas to Start Today

Get started in this growing industry, with options that range from IT consulting to childcare.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.

Marketing

5 Steps to Preparing an Engaging Industry Presentation

You can make a great impression and generate interest with an exciting, informative presentation. Find out my five secrets to creating an industry presentation guaranteed to wow.