Aggressive Marketing Won't Win Customer Loyalty Our experts explain what businesses often don't understand about customer retention.

Too many business owners think sales techniques will lead to life-long customers. Unfortunately, these businesses don't understand the engagement techniques necessary to build engagement and customer retention. In this recent Google hangout, customer service expert Brad Smith of Sage North America and Ezra Firestone, founder of Smart Marketer, explain how strategies like content, gamification and other tactics can add value to customers' lives and keep their attention. "When we do run a sale, people remember us because we're in their lives," says Firestone.

For more insights, watch this short video.

Related: 4 Ways to Make Your Business a Powerful Customer Magnet