Ending Soon! Save 33% on All Access

How Imagination Can Accelerate Performance Plus, did you know that Martin Luther King, Jr. used a pair of nonprescription glasses to boost his confidence?

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Todd Herman, author of The Alter Ego Effect: The Power of Secret Identities to Transform Your Life, provides insights about how creating an alter ego or persona for yourself that allows you to suspend any disbelief you might have about yourself and excel. Herman shares an unexpected story about how Martin Luther King Jr. used a pair of nonprescription glasses to build self-confidence.

Herman and host David Meltzer share personal examples of alter egos they've created throughout their lives, both personally and professionally, and how they used totems and artifacts to help them complete their transformations.

Related: How to Apply Military Intelligence to Entrepreneurship

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

TikTok Reportedly Laid Off a 'Large Percentage' of Employees as the App's Fate in the U.S. Remains Unclear

Laid-off TikTok employees were notified Wednesday night through Thursday morning.

Personal Finance

This Investment Bundle Includes a Trading Course and Stock Screener Tool for $150

Approach the stock market with an increased understanding.

Business News

Four Seasons Orlando Responds to Viral TikTok: 'There's Something Here For All Ages'

The video has amassed over 45.4 million views on TikTok.

Growing a Business

5 Strategies to Know As You Scale Your Business

Scaling a service-based company requires a comprehensive approach that goes beyond simply increasing revenue. It requires careful planning, strategic decision-making and a deep understanding of market dynamics.

Growing a Business

The Right Way to Ask Someone for a Million Dollars, According to a Fundraiser Who Does It For a Living

No matter what you're raising money for, Wanda Urbanskia says, the same basic rules apply.