Ending Soon! Save 33% on All Access

The Seriously Unsexy Origins of the Graham Cracker The dry, plain crackers were invented to cool certain urges. You know the ones.

By Kim Lachance Shandrow

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

Graham crackers are wholesome, whole grain and bland as all hell. They're anything but sexy and that's no accident. It's by design.

The story behind them might surprise you. As it goes, a hotheaded New Jersey Presbyterian minister by the name of Rev. Sylvester Graham invented the boring snack staple around 1829. His mission: to save people's souls from eternal damnation. The idea was to repress their sexual desires, their deepest carnal urges -- mainly the temptation to masturbate -- all with a crunchy, little biscuit. Well, mostly.

We know. You'll never think of mom's s'mores the same way again.

Related: The Fasten-ating History of the Humble Zipper

"Thousands in civic life will, for years, and perhaps as long as they live, eat the most miserable trash that can be imagined, in the form of bread," Graham wrote in his Treatise on Bread and Bread-Making, "and never seem to think that they can possibly have anything better, not even that it is an evil to eat such vile stuff as they do."

You see, Graham was adamantly opposed to factory-produced white bread. The "vile stuff," sometimes filled with chalk and clay in his day, replaced home-baked bread for many amid the peak of the industrial revolution. To fight back, and to push his killjoy religious agenda, Graham introduced the world's first graham wafer product. It was a dull, unsifted flour "health food" baked by Graham himself. The sugarless wafers were a key component of the zealot's eponymous diet.

Graham's strict vegetarian food and lifestyle regimen, a radical reflection of the greater reformist movement of the time, shunned sinful indulgences like alcohol, tobacco, coffee, tea, white bread, spices and meat. Salvation, Graham believed, was the ultimate holy reward for clean eating and living -- and not having sex more than once a month. Sounds like pure bliss, right?


Related: Lessons for the New CEO From 5 Great Leaders of History

Apparently it was. So many people bought into the controversial fanatic's tame, two-meal-a-day diet that the pioneering "food nut" amassed a cult-like following. Thousands became devoted Grahamites. Others, mostly bakers and butchers, hated him enough to attack him in public, and not just verbally.

Whackjob fanatic or not, almost two centuries after his prudish ah-ha moment, we still have staid Sylvester Graham to thank for the graham cracker, the salty-sweet crumbly crusts to our cheesecakes and the sturdy tops and bottoms to our ooey, gooey s'mores.

We wonder what Graham -- who died at only 57, so young for such a supposedly healthy fellow -- would have thought of today's ubiquitous honey- and sugar-sweetened graham crackers...or of these busty "Mammo-grahams." They're sheerly sinful. Aren't we all?

Related: Lobster Went From Prison Food to Delicacy. Your Product Can, Too. (Infographic)

Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Business Ideas

87 Service Business Ideas to Start Today

Get started in this growing industry, with options that range from IT consulting to childcare.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.

Marketing

5 Steps to Preparing an Engaging Industry Presentation

You can make a great impression and generate interest with an exciting, informative presentation. Find out my five secrets to creating an industry presentation guaranteed to wow.