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This MLB All-Star Pitcher is Betting on Cryotherapy James Shields, 13-year MLB veteran and owner of Cryo Shield Therapy, provides insights on what he's learned from opening his own business.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

James Shields, MLB All-Star pitcher and entrepreneur, talks about his family's influence on his career, as well as how the things he's learned about recovery on his MLB journey has led him to focus on his newest passion project, Cryo Shield Therapy.

James and host of The Playbook David Meltzer discuss some of the other options available to aid recovery for athletes (and non-athletes), as well as some of the health and wellness benefits that they've personally experienced while using cryotherapy. James also discusses how Cryo Shield Therapy's services have grown since the facility's opening, and how he works to inform others about the importance of recovery, pain management, and self-care.

Related: How This Broadcaster Went From Wall Street to March Madness

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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