How can I rebrand my 5-year-old company?
By Steve Adams
Opinions expressed by Entrepreneur contributors are their own.
Steve Adams is vice president of marketing for Protus, a provider of Web-based services for small- to medium-size businesses. He is a seasoned industry speaker having spoken at a variety of telecommunication trade shows and conferences. He is a graduate of the University of Waterloo and the Ivey School of Business.
Want to be an Entrepreneur Leadership Network contributor? Apply now to join.
Editor's Pick
-
Steve Jobs' 3 Public Speaking Power Moves Remain Just as Relevant Today, 13 Years After His Final Keynote at the Apple Developers Conference
-
I Blocked a Toxic Childhood Friend and It Taught Me an Important Lesson About Managing People
-
'I've Never Regretted Leaving the Corporate World Behind': This Former Lawyer Now Makes Six Figures on YouTube — Here's How
-
5 Ways to Fix Your Lack of Inspiration
-
'Unpredictability in Various Forms' — How Franchisees Can Adapt and Protect Themselves From Election Year Uncertainty
Growing a Business
7 Strategies to Recession Proof Your Business in 2024 and Beyond
Insulate yourself from the turbulence so you can maximize the opportunities and grow.
Management
Most Gen Z Workers Want This One Thing From Their Employer. Are You Providing It?
Millions of college graduates are entering the workforce, and many feel unprepared. Here's the one thing they're looking for from potential employers — and how providing it will benefit you and your business in the long run.
Making a Change
Get a Lifetime of Babbel Language Learning for Just $150 Through June 17
Learn up to 14 languages over the course of a lifetime, with bite-size lessons, personalized reviews, and speech recognition tech.
Starting a Business
I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way
Board meetings were traded for barnyards as a thriving new venture hatched.
Side Hustle
'The Work Just Fills My Soul': She Turned Her Creative Side Hustle Into a 6-Figure 'Dream' Business
Kayla Valerio, owner of vivid hair salon Haus of Color, transformed her passion into a lucrative venture.
Business Ideas
63 Small Business Ideas to Start in 2024
We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.