![](https://assets.entrepreneur.com/content/1x1/300/20180227212050-MichaelOlguinHeadshot.jpeg?format=pjeg&auto=webp&width=240&height=240&crop=1:1)
Michael Olguin
President and CEO of Havas Formula
Michael Olguin is president and CEO of Havas Formula, a national public relations agency where he has helped build passion brands for nearly 30 years.
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Growing a Business
If You Want Customers to Be Passionate About Your Brand, Follow These 10 Commandments
You must connect with customers on an emotional level to become a 'passion brand.'
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