Get All Access for $5/mo

Amazon Will Now Pay Customers for Defective Products Starting Sept. 1, the company will pay out valid claims of up to $1,000 at no cost to sellers, but can intervene if sellers are unresponsive.

By Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

Bloomberg | Getty Images

Amazon.com Inc. announced Tuesday a new plan to pay customers who suffer injuries or other damages from defective products others sell on the platform.

Starting Sept. 1, Amazon will pay out valid claims of up to $1,000 at no cost to sellers, but can intervene if sellers are unresponsive.

The move "better protects Amazon customers and sellers," according to the company, but it also better protects Amazon itself.

Related: Amazon will give 10 dollars to users who register the palm of their hand

The new policy follows years of consumers suing the e-commerce giant over defective or dangerous products purchased from online sellers. The policy is designed to reduce that litigation, although courts have tended to side with Amazon and agree that sellers are responsible for the goods they provide.

One state appellate court in California said last year that Amazon could be liable for goods it stores and ships using its Fulfillment by Amazon program.

Tuesday's announcement also included Amazon Insurance Accelerator, a group of insurance providers that sellers can use if they want to.

There is an update to policy requiring them to get product liability insurance.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

She Started a Creative Side Hustle That Made $100,000 in 10 Months — Now It Earns Up to $10 Million a Year: 'Find Your Niche'

Maura Duggan, founder and CEO of Fancypants Baking Co., transformed a long-time passion into a lucrative business.

Business News

Salesforce CEO Says the Company's New AI Agents Could Replace Human Jobs

The agents are built for tasks like customer service calls.

Growing a Business

Acquiring a Business? You Need to Assemble a Team With These 5 Roles to Make It a Success.

These five positions are crucial for successfully acquiring a business.

Fundraising

A Bad VC Deal Destroyed My Multimillion-Dollar Company. Here's What I Wish I Knew Before I Signed.

These are the lessons I learned from working with — and getting screwed by — the wrong VC.

Starting a Business

This 31-Year-Old Left Harvard to Help His Mom and Built a $25 Million Nutrition Business

How Sam Faycurry's family side hustle blossomed into Fay, a personalized nutrition counseling service.

Marketing

4 Content Secrets from World-Class SaaS Companies That Any Business Can Apply

Use content techniques from titans like Intuit, Salesforce, and Mailchimp to get and keep customers.