Get All Access for $5/mo

Elon Musk's Sister, Tosca, Opens Up About Carrying The Musk Name In Business: 'They'll Think He Paid For Everything' The filmmaker opened up about her challenges in the film world.

By Emily Rella

Getty Images
The founder and CEO of Passionflix, Tosca Musk, participates in the first day of the Santander WomenNOW 2023 congress, on June 7, 2023, in Madrid, Spain

Elon Musk is nothing if not contentious, and now the stature he has associated with his last name is getting his family members into less-than-desirable business situations.

Musk's younger sister, Tosca Musk, 48, told the Daily Mail in a new interview that she was upcharged on a shooting location for a video of her passion and romance streaming site, Passionflix, because they "heard my name and assumed we were rich … That's not exactly fair, is it?"

Tosca said that the shoot was originally supposed to cost $5,000 for the location but ended up being offered to her at $25,000.

"It's a double-edged sword for me to say whether my brother has helped in any way," she told the outlet. "If I say no, then people will say he does not support me at all, and if I say yes, they'll think he paid for everything."

Tosca and Elon, 51, also share a brother, Kimball Musk, 50.

Tosca Musk also went on to talk about the work ethic that her mother, model Maye Musk, 75, instilled in her and her siblings when they were growing up.

"I was taken care of and loved by my family," she explained. "My mum was always of the attitude that if you don't like something, come up with a plan to change it. You can't just sit there and wallow in misery. So that's very much how all of us in the family have operated."

Tosca told Entrepreneur in 2018 that she and her siblings assisted their mother with chores but also helped out at Maye's nutrition business in South Africa.

Tosca's net worth is estimated to be around $170 million. Elon's was estimated to be $238.6 billion as of Wednesday afternoon.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.

Business News

Sony Pictures Entertainment Purchases Struggling, Cult-Favorite Movie Theater Chain

Alamo Drafthouse originally emerged from bankruptcy in June 2021.

Marketing

Are Your Business's Local Listings Accurate and Up-to-Date? Here Are the Consequences You Could Face If Not.

Why accurate local listings are crucial for business success — and how to avoid the pitfalls of outdated information.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Money & Finance

Day Traders Often Ignore This One Topic At Their Peril

Boring things — like taxes — can sometimes be highly profitable.

Productivity

Want to Be More Productive Than Ever? Treat Your Personal Life Like a Work Project.

It pays to emphasize efficiency and efficacy when managing personal time.