Get All Access for $5/mo

Johnson & Johnson will train Mexican students and doctors in the metaverse The company launches an Innovation Room with state-of-the-art technology that demonstrates the academic use that can be given to immersive viewers that serve to access the metaverse.

This article was translated from our Spanish edition.

SOPA Images | Getty Images

When we talk about the metaverse, we usually imagine a place of recreation, where we can live together, interact and play with other users, very similar to what Mark Zuckerberg demonstrated in his already famous showcase in which he presented his vision of virtual worlds. The truth is that they can go much further. The Innovation Room created by Johnson & Johnson in Mexico is a clear example of this. It is a virtual space that houses sophisticated medical devices and simulators that will allow doctors and surgeons to rehearse in a virtual environment what they will later do in a real operating room.

Created by Johnson & Johnson MedTech and the Johnson & Johnson Institute, the space complements education with state-of-the-art technology and augmented reality that simulates medical procedures performed in specialties such as orthopedics, colon cancer, electrophysiology and plastic surgery. In a statement , Andrés Gravenhorst , general director of the company in Mexico, explained: "For Johnson & Johnson MedTech, residents, doctors and students in the health industry are a fundamental part of empowering the health system, therefore, we seek to strengthen their training with initiatives like the Innovation Room. We are sure that by having health professionals trained through innovation, intelligent medical care can be created that improves the quality of life of patients and raises health indicators."

The Innovation Room is a sample of the application that devices like the Meta Quest 2 immersive viewers have in the professional field. The space inaugurated in the offices of Johnson & Johnson MedTech in Mexico is open for health professionals who wish to use it. Reservations can be made through an app a minimum of two days in advance in small groups and for well-defined learning purposes.

With this initiative, the company expects to impact around 300 medical students, doctors and surgeons from various schools and hospitals within the metropolitan area of Mexico City.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Branding

ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Business News

Sony Pictures Entertainment Purchases Struggling, Cult-Favorite Movie Theater Chain

Alamo Drafthouse originally emerged from bankruptcy in June 2021.