Get All Access for $5/mo

This App Warns You An Earthquake Is Coming Before It Strikes The Big One is coming. ShakeAlert, an earthquake early alert warning system from the U.S. Geological Survey, may save lives when it does.

By Jonathan Small

Opinions expressed by Entrepreneur contributors are their own.

For those living on the West Coast of the U.S., earthquakes are an ever-present danger.

Although The Big One hasn't hit a major metropolitan area since 1994, all it takes is a magnitude 6 plus to rattle nerves, take lives, and cause significant damage.

To help citizens get out of harm's way should a major earthquake hit, the U.S. Geological Survey (USGS), along with a coalition of State and university partners, has created a new system called ShakeAlert, which warns people an earthquake is coming before the shaking arrives.

The system sends alerts to your smartphone, depending on where you happen to be when the earthquake strikes.

ShakeAlert only works for those living on the West Coast, but hopefully, other at-risk locations will adopt the technology.

Earthquake threats

There's a reason ShakeAlert focuses exclusively on the West Coast. Most of the nation's earthquake risk is concentrated in that area.

Federal Emergency Management Agency (FEMA) estimates the average yearly loss from earthquakes nationwide to be $6.1 billion, with 73% ($4.5 billion) coming from Washington, Oregon, and California.

UCGS predicts that in the next 30 years, California has a 99.7% chance of a magnitude 6.7 or larger earthquake, and the Pacific Northwest has a 10% chance of a magnitude 8 to 9 earthquake on the Cascadia subduction zone, a megathrust fault that extends from Canada to California.

How ShakeAlert works

Technology now exists that enables scientists to detect earthquake activity a few seconds after it begins.

During an earthquake, the rupturing fault first sends out P-wave energy, which rarely causes any damage. Sensors detect P-waves and immediately send the data to a processing center, where the location, size, and magnitude of the quake are determined. If the quake is big enough, a ShakeAlert message is relayed on the app and pops up on your phone.

If you have an Android, you don't even need to download the app. Earthquake warnings pop up automatically on your phone—as long as you enable location services and emergency notifications.

If you have an iPhone, then you need to download an app like MyShake or QuakeAlert.

Jonathan Small

Entrepreneur Leadership Network® VIP

Founder, Write About Now Media

Jonathan Small is an award-winning author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Branding

ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Business News

You Can Now Apply to Renew Your U.S. Passport Online — But There's a Catch

The U.S. State Department officially launched the beta program this week.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.