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There Is More to Growth-Hacking Than You Know Justin Wu, CEO and Founder of Growth.ly, offers an in-depth view on how brands big and small are generating growth through marketing.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Justin Wu, CEO and Founder of Growth.ly, shares his thoughts on what "growth-hacking" really means for businesses in today's digital age, the types of brands that are easiest to grow and how to find the right channels to connect with your audience.

Wu and The Playbook host David Meltzer discuss a range of topics, including why some entrepreneurs choose to invest in their businesses over a "traditional" education, how to master content distribution by mastering the mediums where your targets consumers are and some of the most common mistakes personal brands make when trying to monetize their following.

Related: The Riches Are in the Niches
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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