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This Entrepreneur Sells $355 Bars of Chocolate. Is He Crazy or a Genius? How To'ak Chocolate wants to make the sweet a luxury item.

By Ximena N. Larkin Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Buying a bottle of wine for $100 or more is fairly common. We don't bat an eye at such prices, because we've come to think of (at least some) wine as a luxury item that can easily be sold for thousands of dollars. For some reason, that same mentality has not always transferred to other industries.

In this video, To'ak Chocolate co-founder Jerry Toth explains how he and his brand started making luxury chocolate, which is sold for $355 per bar, and how he hopes that his adventurous idea will allow the idea of luxury choloate to one day become more widespread, like wine.

Watch the video to learn more.

Related: Why This 73-Year-Old Company Is a Master Instagram User

Watch more videos on C1 Revolution's YouTube Channel.
Ximena N. Larkin

Writer, Publicist and Founder of C1 Revolution

Ximena N. Larkin is a digital strategist who specializes in using social media for public relations campaigns to create offline engagement. Based in Chicago, she is the founder of C1 Revolution and has worked on public relations, social media and marketing campaigns for companies. 

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