How This 200-Year-Old Company Overcame a Lack of Name Recognition When Entering a New Market International brand Swire was unknown in the U.S. when it opened its hotel in Miami.

By C-Suite TV Feb 1, 2018

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Swire is a global company that has been around for over 200 years. Within this group is Swire Hotels, which has hotels around the world and in the last few years opened its first hotel in the U.S. in Miami. Clare Laverty, AVP marketing and public relations for Swire Properties, sat down with Entrepreneur Network partner C-Suite TV's Jeffrey Hayzlett to discuss why Swire chose Miami for its first hotel in the U.S., Swire's distinctive style that offers its travelers personalized experiences and why she feels the company provide stability and trust for its guests.

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C-Suite TV, is an on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and entrepreneurs providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives Live, C-Suite Insights with Nicole Sawyer, Best Seller TV, Run Towards The Roar with Jason Forrest and more. C-Suite TV is part of C-Suite Network, the world's most trusted network of C-Suite leaders.

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