![](https://assets.entrepreneur.com/content/1x1/300/1406568269_alex-lorton.jpg?format=pjeg&auto=webp&width=240&height=240&crop=1:1)
Alex Lorton
Co-founder of Cater2.me
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The One Controversial Thing You Should Do Before Starting Your Business
After realizing he wasn't really moving forward at his startup, founder Alex Lorton decided to make a big change in his approach to the entrepreneurial world.
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