Ending Soon! Save 33% on All Access

Man Wins Battle With Cartier After a Typo Let Him Purchase $14,000 Earrings for Just $14 Talk about a lucky mistake.

By Emily Rella

A happy accident made one man's first purchase at Cartier an unbelievably cheap one.

Rogelio Villarreal Jasso, based in Mexico, shared a story on X that quickly went viral about a purchase he made online through the luxury retailer's website in December.

Jasso said he was shocked to find a pair of diamond and gold earrings listed for 237 pesos, roughly $13.98. In the video, he says he quickly purchased two pairs of earrings (and broke into a "cold sweat") without realizing that Cartier had made a massive mistake on its website.

The earrings were supposed to be listed for 237,000 pesos, roughly $13,975.

Related: Porsche Lists $148,000 Car for Just $18,000 By Mistake

Jasso told CBS MoneyWatch that the retailer tried to cancel his order and compensate him with champagne and a leather card holder for the mistake — but he wasn't having it.

"At first they said two things when I contacted them after they canceled my order," he told the outlet. "One, they said the earrings were mispriced by accident. Then they said they couldn't fulfill the order because the earrings were out of stock. Their reasoning was difficult to understand."

Jasso then contacted the Mexican Office of the Federal Prosecutor for the Consumer, and Cartier complied. The luxury retailer delivered the earrings to the lucky shopper last week, which he documented in a post on X that's now been viewed over 4.7 million times.

"I was very happy when the earrings arrived, but the reality is they don't just represent a purchase," he said. "I was familiar with my rights as a consumer, but not everyone is. So this case helps make Mexican people aware of their basic rights, including those protected by consumer law."

Cartier did not immediately respond to Entrepreneur's request for comment.

Related: Couple Charged $5000 Over Airline Ticket First Name Mistake

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Business Ideas

87 Service Business Ideas to Start Today

Get started in this growing industry, with options that range from IT consulting to childcare.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.

Marketing

5 Steps to Preparing an Engaging Industry Presentation

You can make a great impression and generate interest with an exciting, informative presentation. Find out my five secrets to creating an industry presentation guaranteed to wow.