Get All Access for $5/mo

McDonald's Opens Near the Vatican The Church leadership isn't exactly a fan of the new Golden Arches location.

By Nina Zipkin

Tiziana Fabi
A sign showing the direction of a McDonald restaurant is seen with the cupola of St Peter's basilica in the background, on January 3, 2017 in Rome.

You have to hand it to McDonald's. Its global brand efforts truly know no bounds. The franchise is even willing to run afoul of one of the world's most prominent religious institutions: the Catholic Church.

Last week, the Golden Arches opened a new location right outside Vatican City -- in a building that is owned by the Vatican. After touring St. Peter's Basilica, tourists can take in more sacred sights with Big Macs in hand.

Related: McDonald's Is Finally Catching Up to Other Fast Food Chains in One Big Way

The move displeased Roman Catholic Church leadership. In October, a cardinal named Elio Sgreccia told La Repubblica that the restaurant chain's presence in the area would be "a disgrace," asserting that the building would be better used to aid the less fortunate. He expressed distaste for the food, too, considering it an affront to the region's "culinary tradition."

But McDonald's soon won't be the only restaurant chain near the Vatican. A Hard Rock Cafe location was approved recently as well, according to DW. Before long, the area around St. Peter's Square might start to look a little like the Las Vegas strip.

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Branding

ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.

Business News

You Can Now Apply to Renew Your U.S. Passport Online — But There's a Catch

The U.S. State Department officially launched the beta program this week.