Get All Access for $5/mo

Barack Obama's Former Social Media Manager Breaks Down the Future of Digital Strategies Plus, how politicians and businesses can evolve and learn from the success of Donald Trump's presidential run.

By Ximena N. Larkin Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Caleb Gardner is the founder of 18 Coffees, a digital content strategy and community development firm. Before that, Gardner worked as social media manager for Barack Obama. So, what has Gardner learned from working with one of the most powerful men in the world? What has he learned from collaborating with Fortune 500 clients at 18 Coffees?

In this interview, Gardner breaks down how social media strategies have evolved over time, why social media and digital strategies are so important and where they're headed next.

Watch the video to learn more.

Related: Why a Great Product Is Never Enough to Create a Successful Business

Watch more videos on C1 Revolution's YouTube Channel.
Ximena N. Larkin

Writer, Publicist and Founder of C1 Revolution

Ximena N. Larkin is a digital strategist who specializes in using social media for public relations campaigns to create offline engagement. Based in Chicago, she is the founder of C1 Revolution and has worked on public relations, social media and marketing campaigns for companies. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from The Revolutionaries

How This Mexican-American Artist Is Raising Social Awareness in His Chicago Community

This Marketing Maven Makes Connections Through Creative Experiences

You Can Read and Eat Great Food at This Chicago Culinary Bookstore

Editor's Pick

Most Popular

See all
Business News

Wells Fargo Reportedly Fired More Than a Dozen Employees for Faking Keyboard Activity

The bank told Bloomberg that it "does not tolerate unethical behavior."

By Emily Rella
Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

By Eve Gumpel
Business News

'We Pulled Off An SEO Heist': Entrepreneur Stole 3.6 Million Pageviews From Competitors — And Your Business Could Be Next.

This has huge implications for businesses that rely on Google's organic traffic for revenue.

By Ben Angel
Innovation

The Key to Real Innovation Is Cross-Pollination — Here Are 10 Ways to Implement It in Your Business

Transform your business with this unique approach to sparking innovation.

By Chris Kille
Starting a Business

Spend Less Time Worrying About Your Company's Runway — And More Time Rethinking Your Strategy. Here's How.

Perceived short runways leave founders in angst. It does not have to be this way; the best way to extend the runway is the right strategy.

By Adam Horlock
Business News

Disney World Concession Prices Have Gone Up 60% Over the Past Decade — Including Two Fan Favorite Sweet Treats That Have Skyrocketed in Price

A new report from Finance Buzz is shedding light on the price of treats in the park.

By Emily Rella