What's in a name?
By Al Lautenslager Edited by Dan Bova
Opinions expressed by Entrepreneur contributors are their own.
Al Lautenslager
Author, Speaker, and Consultant
Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.
Want to be an Entrepreneur Leadership Network contributor? Apply now to join.
Editor's Pick
-
Steve Jobs' 3 Public Speaking Power Moves Remain Just as Relevant Today, 13 Years After His Final Keynote at the Apple Developers Conference
-
I Blocked a Toxic Childhood Friend and It Taught Me an Important Lesson About Managing People
-
'I've Never Regretted Leaving the Corporate World Behind': This Former Lawyer Now Makes Six Figures on YouTube — Here's How
-
5 Ways to Fix Your Lack of Inspiration
-
'Unpredictability in Various Forms' — How Franchisees Can Adapt and Protect Themselves From Election Year Uncertainty
Business News
Wells Fargo Reportedly Fired More Than a Dozen Employees for Faking Keyboard Activity
The bank told Bloomberg that it "does not tolerate unethical behavior."
Innovation
The Key to Real Innovation Is Cross-Pollination — Here Are 10 Ways to Implement It in Your Business
Transform your business with this unique approach to sparking innovation.
Business Models
5 Questions to Ask to Make Sure Your Company's Financial Plan Is on Track
Conducting a "check-up" at midyear is essential to maintain a healthy financial plan.
Leadership
7 Ways You Might Be Damaging Your Credibility as an Entrepreneur
Here are seven credibility killers entrepreneurs need to be aware of.
Business Solutions
Why Every Solopreneur Needs to Embrace AI-Powered Teams
With the right approach, solopreneurs can harness AI to drive efficiency, productivity and business growth.
Side Hustle
These Are the 10 Best Online Side Hustles of 2024 to Earn Extra Cash
From teaching to testing artificial intelligence, these side hustles can earn you quick cash from home.
