Get All Access for $5/mo

Netflix's Secret Club Allows Members to Preview Content Before Anyone Else — But There's a Catch The Netflix Preview Club currently includes 2,000 subscribers but plans to add "tens of thousands of users" by early 2023.

By Sam Silverman

Opinions expressed by Entrepreneur contributors are their own.

Mongta Studio/Shutterstock

The perfect club for the serial binge-watcher is here and ready for expansion.

Netflix is set to grow its Netflix Preview Club program, which allows members to stream content early in return for feedback. According to the Wall Street Journal, the club currently includes 2,000 subscribers but plans to add "tens of thousands of users" by early 2023.

The club was reportedly utilized for feedback on the 2021 hit Don't Look Up, which broke the record for weekly viewing hours with 152 million views. Although those close to the film haven't confirmed whether suggested edits were made before its release, filmmakers are welcome to make changes (or not) before releasing the film to the public.

The program was first launched in May 2021, per Variety, and those who participate have six months to watch these upcoming releases and complete a survey with their thoughts and feedback.

Additionally, participants must keep the pre-releases confidential and are required to sign a nondisclosure agreement.

Those selected to participate in the program "represent a range of perspectives," according to a company memo obtained by Variety.

It's unclear exactly how Netflix selects its preview audience, but a 2021 Reddit thread claimed people received emails inviting them to join the Netflix Preview Club, which then directed them to a special Netflix account that gave access to unreleased content in return for completing feedback.

According to the Wall Street Journal, the club's expansion follows Netflix's strategy to get the most engagement for the cost to create its exclusive content. While the steamer boasts 223 million subscribers, it lost subscribers for two consecutive quarters and then rose again in the third quarter.

Despite the setback, its $17 billion annual budget for shows and movies isn't budging.

Entrepreneur reached out to Netflix for comment.
Sam Silverman

Content Strategy Editor

Sam Silverman is a content strategy editor at Entrepreneur Media. She specializes in search engine optimization (SEO), and her work can be found in The US Sun, Nicki Swift, In Touch Weekly, Life & Style and Health. She writes for our news team with a focus on investigating scandals. Her coverage and expertise span from business news, entrepreneurship, technology, and true crime, to the latest in entertainment and TV news. Sam is a graduate of Lehigh University and currently resides in NYC. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Branding

ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Business News

You Can Now Apply to Renew Your U.S. Passport Online — But There's a Catch

The U.S. State Department officially launched the beta program this week.

Business News

Sony Pictures Entertainment Purchases Struggling, Cult-Favorite Movie Theater Chain

Alamo Drafthouse originally emerged from bankruptcy in June 2021.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.