This Marketing Guru Says You Should Focus on a 'Coalition of the Willing' Alex Ragir sits down with Bonin Bough to break down Bough's backstory and marketing tips you can use for your business.

By Alex Ragir Sep 3, 2019

Opinions expressed by Entrepreneur contributors are their own.

In the sixth episode of season two of The Rough Cut, Storyhunter co-founder Alex Ragir sits down with Bonin Bough, marketing guru and founder and CEO of Bonin Ventures, from the Open Mic beach at Cannes Lions International Festival of Creativity in France.

Bonin Bough was one of the youngest C-suite executives at a Fortune 50 Company as a marketing executive at Mondelez International. Before his time at Mondelez, Bough led global digital marketing efforts for PepsiCo, Weber and many others. In 2013, he was inducted into the AAF's Advertising Hall of Achievement.

Ragir and Bough discussed video storytelling, pushing forward the debate at industry events such as Cannes Lions, and how to innovate within within large corporations.

Alex Ragir

Co-founder of Storyhunter, Award-Winning Journalist and Filmmaker

Alex Ragir is the co-founder of Storyhunter, the world’s leading video creator marketplace and freelancer management system. As an entrepreneur helping the most recognized names in video production transform their strategies for the digital era, Alex built the Storyhunter freelancer network from zero to over 25,000 filmmakers, journalists and production companies in 192+ countries (join as a freelancer here). He also hosts The Rough Cut with Alex Ragir, which gives viewers an inside look into most innovative minds in media and marketing.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

This Marketing Guru Says You Should Focus on a 'Coalition of the Willing' Alex Ragir sits down with Bonin Bough to break down Bough's backstory and marketing tips you can use for your business.

Editor's Pick

Most Popular

'We Pulled Off An SEO Heist': Entrepreneur Stole 3.6 Million Pageviews From Competitors — And Your Business Could Be Next.

Wells Fargo Reportedly Fired More Than a Dozen Employees for Faking Keyboard Activity

63 Small Business Ideas to Start in 2024

Spend Less Time Worrying About Your Company's Runway — And More Time Rethinking Your Strategy. Here's How.

The Key to Real Innovation Is Cross-Pollination — Here Are 10 Ways to Implement It in Your Business

Disney World Concession Prices Have Gone Up 60% Over the Past Decade — Including Two Fan Favorite Sweet Treats That Have Skyrocketed in Price

This Marketing Guru Says You Should Focus on a 'Coalition of the Willing' Alex Ragir sits down with Bonin Bough to break down Bough's backstory and marketing tips you can use for your business.

Editor's Pick Red Arrow

Most Popular Red Arrow

'We Pulled Off An SEO Heist': Entrepreneur Stole 3.6 Million Pageviews From Competitors — And Your Business Could Be Next.

Wells Fargo Reportedly Fired More Than a Dozen Employees for Faking Keyboard Activity

63 Small Business Ideas to Start in 2024

Spend Less Time Worrying About Your Company's Runway — And More Time Rethinking Your Strategy. Here's How.

The Key to Real Innovation Is Cross-Pollination — Here Are 10 Ways to Implement It in Your Business

Disney World Concession Prices Have Gone Up 60% Over the Past Decade — Including Two Fan Favorite Sweet Treats That Have Skyrocketed in Price

Editor's Pick

Most Popular