Get All Access for $5/mo

People and Brands Share Ideas for Crayola's New Crayon Color Crayola is saying goodbye to 'dandelion.'

By Rose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Crayola
Iconic crayon color, Dandelion.

Bye-bye, dandelion yellow. On March 31, which Crayola declared "National Crayon Day," the company announced plans to remove the color "dandelion" from its 24-pack and replace it with a new, yet-to-be-announced crayon from "the blue family."

This is the first time Crayola has retired a color from its 24-count pack of crayons. But before you get disappointed, the company wants your help. Crayola has invited fans to help name the new blue color, which will debut in May.

Using the hashtag #NewCrayonColors, people are engaging in the new color promotion -- but not all are doing so in the way Crayola intended. Most are suggesting colors that aren't blue. Some other brands are even trying to squeeze some attention out of the crayon company's campaign.

Check out some of the out-there and creative ideas shared on Twitter so far:

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.

Business News

'Passing By Wide Margins': Elon Musk Celebrates His 'Guaranteed Win' of the Highest Pay Package in U.S. Corporate History

Musk's Tesla pay package is almost 140 times higher than the annual pay of other high-performing CEOs.

Business News

Joey Chestnut Is Going From Nathan's to Netflix for a Competition 15 Years in the Making

Chestnut was banned from this year's Nathan's Hot Dog Eating Contest due to a "rival" contract. Now, he'll compete in a Netflix special instead.

Marketing

Are Your Business's Local Listings Accurate and Up-to-Date? Here Are the Consequences You Could Face If Not.

Why accurate local listings are crucial for business success — and how to avoid the pitfalls of outdated information.

Money & Finance

Day Traders Often Ignore This One Topic At Their Peril

Boring things — like taxes — can sometimes be highly profitable.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.